We Both Win
I will use my expertise to build you the most effective strategy to provide value to your audience, increase your sales, and help your business grow. I strive to keep monthly fees as low as possible, and have introduced a revenue sharing plan.
The benefit to you is that you can be confident that I am working behind the scenes to improve this strategy using data driven techniques.
Revenue Share Calculations
Revenue sharing is taken directly from Klaviyo Attributed Value. Also called "Owned Revenue"Meaning, only revenue generated directly from both campaigns and automatic flows in Klaviyo is used.
This is calculated using a conversion window. For email this window is 5 days, and for SMS, 24 hours. For a full description of these conversion windows see our "Be In The Know" section below.
1% of Gross sales from email and SMS channels is calculated and paid quarterly.
Be In The Know
Klaviyo Attributed Value
Every platform or vendor may define message attribution slightly differently and it’s important to be aware of these potential differences.
In Klaviyo, message attribution follows a cooperative, multi-channel model. This means that Klaviyo gives email and SMS messaging their own configurable, distinct message attribution windows, and only attribute a customer event (e.g., placed order) to the last message within one of these open windows.
Email vs. SMS
For both email and SMS, Klaviyo looks at message attribution per day. As a result, whatever day you send a message will be the day Klaviyo will count all attributed rates and events.
For example, if you email recipients on a Friday and they open this email on both Friday and Saturday, those opens will attribute to Friday.
Any Klaviyo reporting that uses attribution windows will reflect the original day you sent the message.
Email Conversion Attribution
By default, the attribution window for email is 5 days, but you can adjust this window in your account's email settings if you choose.
Other providers may have default attribution windows that are 7 days, 10 days, 14 days, or even longer. But relying on industry research, Klaviyo has determined that subscribers forget most emails after the 5-day mark, and thus we use the 5-day window by default.
The example below illustrates how email attribution works. Note that the example is using the default 5-day email attribution window.
- Day 1
You email your subscriber and they open it. - Day 2
The subscriber opens this email again and clicks on a link to a product offer. - Day 4
They ultimately come back and purchase that product.
In this example, it would attribute revenue to email since it's within the 5-day attribution window. However, if the customer were to make the purchase on day 12, then this would not be attributed to the original email.
Learn more abouthow Klaviyo tracks opens and clicks in email, and how to potentially mitigate Apple Mail Privacy Protection (MPP) from affecting your tracking.
SMS Attribution Window
By default, the attribution window is 24 hours for SMS messages, but you can adjust this setting in your account's SMS settings should you choose.
Similar to email, other providers may have attribution windows that differ from Klaviyo’s default setting. However, since someone typically views text messages immediately and initiates an action, Klaviyo has determined that 24 hours is when most customer actions should take place.
The example below illustrates how SMS attribution works. Note that the example is using the default 24-hour SMS attribution window.
- Hour 1
A subscriber receives your SMS message. - Hour 3
The subscriber opens the message. - Hour 10
They reopen your message, click the link, and then make a purchase on your site.
In this example, the customer’s purchase attributes to the SMS message. However, if the customer made the purchase 3 days later, then the purchase would not attribute to the SMS message, as the purchase took place outside of the attribution window.
Learn more about how Klaviyo tracks SMS conversions and revenue.
Sending Email + SMS Together
In both examples above, email and SMS messages are sent separately with their own attribution windows. However, the example below illustrates what would happen if you sent both an email and SMS message around the same time.
The example below uses the default 5-day email and 24-hour SMS attribution windows.
- Day 1
You send both an email and SMS message to your subscriber, and they open both messages. - Day 3
The subscriber clicks into SMS again but does not purchase. - Day 4
They ultimately come back and purchase that product.
In this example, it would attribute the revenue to email because the email was the last message that Klaviyo could attribute to a specific subscriber event. Even though the customer clicked on the SMS message last, since we set the SMS attribution window at 24 hours, it is outside the attribution window. Thus, it’s important to be mindful of both your email and SMS attribution window settings together and how this may affect your data.
Other Information
For further information please see the full Klaviyo documents below: